#SAVETHETACOS

#SaveTheTacos - Arlington's Favorite Tacos Contest is a campaign featuring local restaurants who create a limited time taco for customers to order in the weeks leading up to National Taco Day. Customers vote on their favorite taco during the campaign, and the restaurant whose taco receives the most votes is named "Arlington's Favorite Taco" on National Taco Day. 

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I was responsible for the conception and implementation of the campaign including restaurant recruitment, designing and creating assets (print and digital) for each restaurant, suggested ways for restaurants to market their taco and participation in the campaign, and continuous marketing of the campaign as a whole, prior to and during the campaign. 

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In its inaugural year, 12 local restaurants participated, and over 3,000 votes were cast for "Arlington's Favorite Taco". 

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#SaveTheTacos generated press from MSN, Flipboard, Food-Cuisine.com, Spot On Texas, NBC DFW, KDAF and won a 2023 Texas Travel Award for "Food Festival or Event" for big markets.

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Year 2 of #SaveTheTacos is currently underway.