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MEDIA FAMILIARIZATION TRIP
In the Spring of 2023, I was part of a team that hosted social media influencers and journalists from major publications in Arlington, TX for Taylor Swift's The Eras Tour. I was responsible for the planning of the itinerary, making travel and lodging arrangements, creating assets for the trip, and post-trip analytics for social media and articles that resulted from the trip.
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The invitation, graphics/illustrations, and itinerary design were all designed and created by me.
WINNER of a SILVER HSMAI Adrian Award for Public Relations/Communications - Special Event.
TRIP ATTENDEES & COVERAGE
CLICK THE NAME OF EACH OUTLET AND SOCIAL ICONS FOR SAMPLE COVERAGE PIECES
OVER $7 M IN EARNED MEDIA VALUE
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