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MEDIA FAMILIARIZATION TRIP

In the Spring of 2023, I was part of a team that hosted social media influencers and journalists from major publications in Arlington, TX for Taylor Swift's The Eras Tour. I was responsible for the planning of the itinerary, making travel and lodging arrangements, creating assets for the trip, and post-trip analytics for social media and articles that resulted from the trip. 

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The invitation, graphics/illustrations, and itinerary design were all designed and created by me. 

 

WINNER of a SILVER HSMAI Adrian Award for Public Relations/Communications - Special Event.

INVITATION SENT TO INFLUENCERS AND JOURNALISTS

SWAG BAG WITH HAND ILLUSTRATED / DESIGNED TAGS FOR EACH ITEM

TRIP ATTENDEES & COVERAGE

CLICK THE NAME OF EACH OUTLET AND SOCIAL ICONS FOR SAMPLE COVERAGE PIECES 

CHRISSY ALLEN

@csapunch

  • TikTok
  • Youtube
  • Instagram

ELI RALLO

@elirallo

  • TikTok
  • Instagram

UVPM: 2.8 M

  • Facebook
  • Twitter

UVPM: 1.9 M

  • Instagram

LONELY PLANET

UVPM: 1.7 M

  • Facebook
  • Twitter
  • TikTok
  • Instagram

OVER $7 M IN EARNED MEDIA VALUE

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